Marketing & Communications
ANDERSON RANCH ARTS CENTER
As Digital Marketing Manager at Anderson Ranch Arts Center, I drive a holistic digital marketing strategy that ranges from social media and moment-based content creation to paid ads, e-newsletters and list management, and more. During my time at the Ranch, I have leveraged data from Google Analytics, Google Search Console, Facebook Ad Manager, Later, MailChimp, and Raiser’s Edge, to improve content performance and lead generation by more than 20% across Facebook, Instagram, email, and web, grow Instagram followers by 37%, and increase social media engagement by 32%.
As the Ranch’s content creator, I create original, moment-based social media content daily, including creation of viral Instagram Reels, generating 1,192% increase in content interaction, and 2,294% increase in accounts reached.
Photos I have taken appeared in The Aspen Times, The Snowmass Sun, The Cut, I_D Magazine, Design Magazine Dubai, CU Boulder Magazine, and more.
Other marketing highlights
#jazz100, Jazz Promotion network, match&fuse, worldservice project
#JAzz100
Created and managed entire digital portfolio, resulting in over 2 million impressions on the campaign’s official launch
Devised and executed audio, video, and photo content creation for campaign including interviews in the House of Lords, House of Commons, and Office of the Mayor of London
Secured press in BBC Radio 2 and BBC Arts
JAZZ Promotion Network
Created and managed digital branding campaign through social and traditional media and website for cooperative project, “Going Dutch,” between Dutch Performing Arts & Dutch Embassy (NL) and the Jazz Promotion Network (UK) with aim of exporting Dutch Jazz to the United Kingdom
Secured press in Jazzwise Magazine, Jazz in Europe, Glasgow Westend, The Herald, London Jazz News, and more
Match&Fuse
Secured significant positive pre- and post-event press coverage for various music festivals and bands in digital, print, and radio in The Guardian (UK), Irish Times (IE), BBC Radio 2 (UK), and SwissMusic (CH), Japan Times (JP), Indian Express (IN), Rolling Stone India (IN), and more.
Created original digital content and managed client’s official social media accounts, increasing weekly post reach by 252% and post engagement by 355% on average
Worldservice project
Created original digital content and managed the band’s official social media accounts, increasing weekly post reach by 252% and post engagement by 355% of 2,500
Secured press placement in The Indian Express, The Hindu, The Japan Times, and more